Pharmaceutical Research and Manufacturers of America ("PhRMA") recently announced that its member companies have adopted enhancements to the "PhRMA Guiding Principles: Direct to Consumer Advertisements About Prescription Medicines" ("Guiding Principles" or "Principles") to be more transparent about medicine costs in direct-to-consumer ("DTC") television advertisements. The Guiding Principles were originally adopted in January 2006, and were last revised in December 2008.
The Principles have been expanded to include the following:
The revised Principles will become effective on April 15, 2019; however, in a recent press release, PhRMA stated that "changes to PhRMA members' DTC television advertisements will begin in the coming months." Additionally, "[s]ignatory companies' CEOs and chief compliance officers will [have to] certify on an annual basis that they have policies and procedures in place to foster compliance with the updated principles."
To view PhRMA's press release and the Guiding Principles, please click here.
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